Business Alchemy: Turning Ideas into Gold - download pdf or read online

By William R. Cobb and M. L. Johnson Ed.D Ph.D.

marketers play a necessary position in fiscal improvement as key individuals to technological innovation and new activity progress. We chanced on that many of us, similar to you, have the urge to create an company; to aid themselves and to make a distinction during this global. whereas winning marketers like Steve Jobs and invoice Gates are good publicized, the cruel truth is that the majority new companies are at risk of failure simply because they don’t have entry to exact information regarding the entrepreneurial approach. This ebook is a “word map” for directing you thru that technique, from refining what you are promoting notion and securing capital to a winning release into undefined. there are various kinds of enterprise rules to pursue and also you are most likely greater expert than many historical marketers - either Thomas Edison and Ray Kroc being highschool dropouts and either Steve Jobs and invoice Gates being university dropouts. when you starvation to be your personal boss and to make contributions to society along with your principles, then enterprise Alchemy: Turning principles into Gold has the data for that you were searching.

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Business Alchemy: Turning Ideas into Gold by William R. Cobb and M. L. Johnson Ed.D Ph.D.

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